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NEW

17.11.2008

Argo Tractors presents its new web site

Argo Tractors presents its new web site

On line at www.argotractors.com, the portal that allows you
to access the Landini and McCormick worlds in a meeting point
between the company and all sorts of users

The new Argo Tractors web site is on line. You can now access the worlds of Landini and McCormick through our new portal, www.argotractors.com, to find out everything you want to know about the innovations proposed by the two brands and obtain any other information you need.
This ambitious project developed by the Argo Tractors Marketing division completes an important phase in the new corporate communication strategy after presentation of the new corporate logo and the web site of the Argo Industrial Group, which recently became available on line.
The Argo Tractors web site faithfully reflects the guidelines of the Argo Group’s new corporate philosophy based on clarity and simplicity of communication through use of a modern, intuitive tool that’s easy to browse and extremely useful.
In short, the intention with the new web site is to create a real meeting point between the company and all categories of users, the aim being to satisfy every need for information.
Besides a comprehensive presentation of Argo Tractors, illustrating its mission, strategy, headquarters, brands and innovations, the browsers will be able to visit the Landini and McCormick web sites, the most interesting areas with lots of fascinating details for the end customers.
A complete, well devised menu is proposed for both brands. It includes the History of Landini and McCormick with lots of detailed information and photographs. There’s also a presentation of all the Product ranges, with full technical-commercial descriptions and the chance to download pamphlets, photographs and video clips. The list of Dealers will enable you to find your nearest one, as we also provide addresses, the names of persons to contact and the dealer's position on the interactive map. The Parts and Services section describes the spare parts and after-sales service while the Merchandising area displays the catalogue of gadgets and keepsakes that revolve around the two brands.
Lastly, there’s a section dedicated to News and Events where the browsers can obtain up to date information about all the Landini and McCormick events or consult and download the “Il Landinista - News” journal with all the latest gossip about the Landini brand.
The Work with us section highlights Argo Tractors' care about human resources, considered a critical part of the success of a dynamic enterprise where young people can express all their potential. This is where the importance of Argo Tractors’ passion for technology applied to agricultural machinery comes to the fore, since this is one of the essential factors for selecting potential staff members, who are allowed to propose themselves for jobs and consult what’s on offer.
Lastly, the Argo Tractors web site provides dedicated services for the various categories of users in the Argo Finance, Reserved area and Area reserved to the second-hand market. This is where browsers can once again come into immediate contact with the company, which now implements an innovative way of handling relations with the customers, suppliers, dealers or those who simply wish to get to know the world of Argo Tractors a little more closely.

 


Argo Tractors, with its headquarters in Fabbrico (RE), manufactures tractors under the Landini and McCormick brands and belongs to the Argo Industrial Group.

The Tractor Manufacturing Division of the Argo Group has tripled its production volumes in little more than 10 years, with a remarkable growth in concrete results: 2,000 employees, 4 plants, 27 product ranges, 8 business branches in the world and 130 foreign importers.
Statistics that have allowed the Landini and McCormick brands to achieve a significant standing on the domestic tractor market and to represent one of the most important international players, thus confirming the value of a successful group strategy.

Argo Tractors’ strength lies in belonging to a great group: several different enterprises that are all part of a single project: integrated resources and specialization are the mainstays on which the Argo Group bases its manufacturing and business strategy, with six brands, plants in Italy, France and Germany plus an unwavering and exclusive industrial vocation.

 

For more details:

Ruggero Cavatorta
Marketing & Communications Manager
Argo Tractors S.p.A. – Via G. Matteotti, 7 – 42042 Fabbrico (RE)
Tel.: 0039 0522 656400
Fax: 0039 0522 656476
e-mail: ruggero.cavatorta@argotractors.com
 

Argo Tractors presents its new web site